about me
Me? I'm a Melbourne based multidisciplinary designer and wine label design specialist with 15+ years design experience in the wine industry. I work closely with owners, founders and marketeers to deliver strategic brand identity and collateral rollout to bring their idea to life and get seen.
My main clients are small and micro-Australian wine producers, but I also service founders and marketeers from other sectors, including hospitality and retail.
It's a collaboration
I'll work closely with you to understand your vision, goals, and target market, ensuring that every design element reflects your unique identity and captures the essence of your brand. Whether you're a startup looking for a fresh and modern design or an established business in need of a brand refresh, I'll deliver tailored solutions that meet your specific needs.
services
A non-exhaustive list of deliverables I can provide, from business cards to photography styling and everything in-between
brand + identity
Brand is not just a logo, its your strategy for success.
Thoughtful, strategic design choices lead to memorable brands with a consistent brand experience.
Logo development | Typography | Colour Palette | Mood Board | Tone | Mission
Brand Board – A one page doc for easy implementation and handoff to 3rd parties
Style Guide covers off all the visual aspects of your brand, including photography direction
Brand guide – in depth brand identity, tone of voice and mission Mood Board
print media
Far from extinct in this digital age, print media is here to stay.
Enhance and support your brand message with tangible and tactile real world marketing materials
Consumables
Swing tags, Shipper Boxes, Gift Boxes, Shopping Bags, Tissue and Wrapping Paper, Thank you cards, Coffee Cups, Vouchers & gift cards
Print Advertising
Magazine Ads, Newspaper Ads, Posters, Flyers, Postcards, Catalogues, Booklets
Promotional
Shelf Wobblers, Pull-up Banners, Branded Umbrellas, T-shirts, Picnic Rugs, Glassware, Brochures
Event / Hospitality Collateral
Invitations, Programmes, Maps & Guides, Menus, Drinks List, Tasting Notes, Tasting Mats, Place Cards, Booklets
Stationery
Business Cards, Letterheads, Envelopes, with compliments slips
signage + wayfinding
Got a physical presence? Get noticed with the right signage.
Boost curb appeal with a custom shopfront awning or stand out from the crowd with a branded pop-up banners for that trade event.
Shop Awnings | A-Frames | Window Decals | Lightboxes | Signposts | Street Signage
packaging + labelling
More than just shelf appeal
Its often a first impression of a brand and you want to make sure its hitting all the right points. I work closely with clients to get a good grasp on what the objective is and how we can get there, using the tools at our disposal. Colours, font use, imagery, materials and special finishes combining to visually appealing results.
As wine and alcohol label design form a good chunk of my design background, I am very familiar with how Australian legislation and Standards can impact overall label design. Certain products are tightly regulated so it is valuable to avoid pitfalls of non-compliance and keep this in mind when initially developing a design.
consultation | liaison services
Artistic/Creative Direction for campaigns/events | Photography Direction/Styling | Prop creation and more
Available to coordinate with 3rd parties acting as your dedicated design liaison to communicate directly with printers or web developers etc.
portfolio | projects
Branding Project | Restaurant
A wine lover with ambition planned to share her passion for Pinot Noir with Melbourne diners. She required a full brand strategy, brand design and property styling to launch her unique proposal.
Wine Label Design | NPD
The owner of Australia’s first Pinot focused restaurant produced their own wine and needed a brand aligned wine label for this inaugural release
Gift Box | Packaging Refresh
Well-established Yarra Valley winery Yering Station was looking to elevate the shelf appeal of their Reserve releases in a sympathetic way to the heritage of the brand.
Editorial Photography Styling
Co-ordinate & style editorial studio photoshoot for new flagship release campaign to be rolled out over digital platforms and print media.
contact me
FAQ
Questions? It may be here
I mainly use Adobe Creative Suite for designing, namely Illustrator, InDesign and Photoshop however, if required I can use other tools for seamless hand-over of working files…of course, Microsoft Office as well 😊
Full transparency: I do not employ generative AI in my design workflow and am eligible for the VerifiedHuman™ label
Payments can be made via bank transfer or by card
After the quote/job is accepted, I will send you an invoice requesting 50% deposit and final payment on upon delivery.
More complex jobs may have payment terms be worked out into the contract.
Privacy policy
WHO WE ARE
Our website address is: https://bodde.com.au.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.